Job Description
• Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term.
• Develop comprehensive marketing strategies that will promote a brand in the e-commerce space including SEO/SEM, marketing database, email, social media, display advertising campaigns, among others .
• Creating and managing promotional collateral to establish and maintain product branding.
• Managing the budget for advertising and promotional items.
• Competitor and customer insights analysis and Keep abreast of the latest market trends and best practices.
• Analysis of sales forecasts and relevant financials and reporting on product sales.
• Grow the company’s brand influence, customer awareness, and loyalty through innovative approaches.
• Collaborate with internal and external teams in the planning and execution of marketing campaigns.
• Working closely with all parts of the company to ensure the commercial goals of the brand are met.
• Creating an enduring brand message that results in increased sales, brand loyalty and improving market share.
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